Print Media Technologies:
Programs like word processors and desktop
publishing software have made creating layouts for anything from a simple flyer
to a multi-page magazine easier and more streamlined. In times past, articles
were typed on paper and then cut to size and glued onto the layout boards (my
high school newspaper insisted on using this method to teach participants about
the history of printing). Now, with desktop publishing and the wide availability
of computes, articles are drafted, revised and mailed to editors and publishers,
where the article is simply “dropped in” to a pre-made layout template for the
publication and then printed. The intended audiences for these products are
users who are seeking to create a wide range of printed media (flyers, business
cards, brochures, magazines, etc). There are software programs that range in
price from free to thousands of dollars. Consumersearch.com recommends that
users, who only need simple tasks accomplished or those who are looking to
purchase a new program, try the free versions of desktop publishing software
(Consumersearch, 2011).
Information Media Technologies:
RSS Feeds deliver regularly changing website
content (whatisrss.com, 2012). The purpose of an RSS Feed is to deliver constant
updates to users who regularly view certain websites (whatisrss.com, 2012). The
audience for this type of technology would be a user who is almost constantly
connected to the internet. RSS works well with news websites because it alerts
users anytime there is an update to the website’s content. If a user adds, for
example, the New York Times website to their RSS Feed, they would be alerted any
time there is new material added to the New York Times website, thus, keeping
the user constantly updated on news events according to this publication.
Social Media Technologies:
The Streamified App is an application that
allows you to view all updates to your social media outlets (Facebook, Twitter,
Myspace, LinkedIn and blogs users may subscribe to) in one place
(streamified.com, 2012). Users can even post to one or more of their social
media sites all at one time, from one place (streamified.com, 2012). This app
would likely appeal to audiences who utilize multiple social media outlets. This
app would be very useful for a business owner (a mobile food truck, for example)
who posts their daily location, or daily sales, etc. They would be able to post
from one application to all of their social media pages. This would save time
versus having to login to 3 or 4 different websites and retype the post each
time.
Radio Advertising:
Though it seems archaic, the radio is a great
way to advertise to thousands of people. “Being the first communications medium
that could transfer or transmit live voices over long distances, radio was and
still is one of the most effective mediums,” says an article found at buzzle.com
(2012). Utilizing the radio as a way to reach users requires writing an
effective script for a radio commercial. The script must use colorful language
to generate excitement. It should also be informative and fit well within a 30
second or less time frame.
References
Buzzle.com (2012). Types of media. Retrieved May
24, 2012 from: http://www.buzzle.com/articles/types-of-media.html.
Consumersearch.com (2011). How to buy desktop
publishing software. Retrieved May 24, 2012 from: http://www.consumersearch.com/desktop-publishing-software/how-to-buy-desktop-publishing-software.
Streamified.com (2012). FAQ’s. Retrieved May 24,
2012 from: http://streamified.com/index.html?sgp_redirect=http://startgoogleplus.com/.
Whatisrss.com (2012). What is RSS? RSS
explained. Retrieved May 24, 2012 from: http://www.whatisrss.com/.
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